NRCH provides health servicesin the culturally and linguistically diverse community of North Richmond and the wider community of the City of Yarra in Melbourne’s inner east. In 2015 NRCH developed a new initiative for members of the community to volunteer in a newly opened café, simply called The Café, on the health centre’s grounds.
Design outcomes were required to fit within the organisation’s existing brand guidelines and that the branding for The Café should include the organisation’s existing brand mark. Designs needed to be simple and clear as they would also be required to be translated into a number of different languages including Mandarin, Vietnamese and Arabic.